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The team at Design Bloc worked closely with the residents of the historic Hunter Hills community to design a neighborhood brand that accurately represents their rich history. Design Bloc staff conducted extensive ethnographic research to understand the social, environmental, and material considerations for a representative brand.

See the finished brand in action at historichunterhills.org

Acknowledgements

Thanks to my team mates: Mars Lovelace, Hannan Abdi, Cole Campbell, Jordan Lym, Hunter Schaufel, Margaret Lu

Thanks to our leads: Shawn Harris, Michael Flanigan, Wayne Li

Thanks to the residents: Char Johnson, Lisa Reyes, Alfred Tucker, everyone from the Hunter Hills Neighborhood Association, and all the neighbors that contributed via interviews and workshops

Ethnographic Research

Our journey begins with empathy. As one of the first planned black neighborhoods in Atlanta, Hunter Hills carries a long and significant history that must be preserved in its representation.

The Hunter Hills brand should reinforce the historic values of a unified community.

literature reviews helped us understand the context

neighborhood walkarounds helped us understand the landscape

resident interviews helped us understand the experience

Designing With the Community

We met with the Hunter Hills Neighborhood Association after each of several rounds of logo ideation, gathering feedback to lead us to the best final logo.

Staff generated dozens of sketch thumbnails

Hunter Hills Brand

Ethnographic Research

Designing With the Community

Collaborative InDesign

The Handoff

Complete Book

Acknowledgements