See the finished brand in action at historichunterhills.org
Thanks to my team mates: Mars Lovelace, Hannan Abdi, Cole Campbell, Jordan Lym, Hunter Schaufel, Margaret Lu
Thanks to our leads: Shawn Harris, Michael Flanigan, Wayne Li
Thanks to the residents: Char Johnson, Lisa Reyes, Alfred Tucker, everyone from the Hunter Hills Neighborhood Association, and all the neighbors that contributed via interviews and workshops
Our journey begins with empathy. As one of the first planned black neighborhoods in Atlanta, Hunter Hills carries a long and significant history that must be preserved in its representation.
The Hunter Hills brand should reinforce the historic values of a unified community.
literature reviews helped us understand the context
neighborhood walkarounds helped us understand the landscape
resident interviews helped us understand the experience
Designing With the Community
We met with the Hunter Hills Neighborhood Association after each of several rounds of logo ideation, gathering feedback to lead us to the best final logo.
I prepared a template file for our staff to create assigned pages of the final book.