Georgia Tech Industrial Design | ID 3051 | Sponsored by Cognizant
The Team
We are third-year Industrial Design students from Georgia Tech who aim to design and reinvent the most seamless shopping experience
Design Opportunities
Decrease checkout time
Remove cart dragging
Make users look at more items
Final Journey
Process
INITIAL RESEARCH → IDEATION → TESTING → FINAL CONCEPT
INITIAL RESEARCH
Survey
We conducted a survey on the experience of shopping with 150+ responses.
What is the lowest point of your shopping trip? Waiting in line
- Observing and timing checkout at Publix
- Average Checkout Time: 45 seconds
- Of that, 35 seconds is bagging
- Distributing item scanning would save 2/3 of checkout time
This contribution was made by Hope Kutsche
Waiting in line for checkout is the worst part of shopping, of which scanning and bagging takes the longest
IDEATION
Concept
NFC Item Claiming
Write your member ID to products with a fob to claim them, then place claimed items on the conveyor. Check in at the endzone to collect your items from a locker and self-bag before departing.
TESTING
Batches of 1-6 people shopped in a small mockup of aisles, shelves and dropoff boxes to simulate browsing with a list and using ‘wizard of oz’ conveyor system. The simulation procedure was tweaked between runs based on feedback in post-interviews.
The designers rigged a rough mockup of a single checkout station with cardboard, foam core, and items found in the studio. After ten participants had checked out 2-4 times, the designers knew what UI elements were needed along the process, where belt and cart were located, the depth of the staging area, and how the belt behaved with the screen elements.
FINAL CONCEPT
Moving Forward
Expanding from medium room-scale simulations to full scale will provide more representative behavioral data and further highlight opportunities to improve the shopper journey.
R&D
Grocery Reimagined is made of a network of tech systems including, fulfillment, database inventory, front-end UI, vision processing, and traffic engineering. A long period of development and testing is necessary before opening a pilot store.