The team at Design Bloc worked closely with the residents of the historic Hunter Hills community to design a neighborhood brand that accurately represents their rich history. Design Bloc staff conducted extensive ethnographic research to understand the social, environmental, and material considerations for a representative brand.
Our journey begins with empathy. As one of the first planned black neighborhoods in Atlanta, Hunter Hills carries a long and significant history that must be preserved in its representation.
The Hunter Hills brand should reinforce the historic values of a unified community.
literature reviews helped us understand the context
neighborhood walkarounds helped us understand the landscape
resident interviews helped us understand the experience
Designing With the Community
We met with the Hunter Hills Neighborhood Association after each of several rounds of logo ideation, gathering feedback to lead us to the best final logo.
I prepared a template file for our staff to create assigned pages of the final book.