Grocery Reimagined
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Grocery Reimagined

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We reimagined the grocery shopping experience from the ground up using only existing proven technology and no integration with phones. The new cartless browsing journey brings the shopper closer than ever before to the thing they care about: the products.

Georgia Tech Industrial Design | ID 3051 | Sponsored by Cognizant

About the Team
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Final Journey

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INITIAL RESEARCH
See Research Miro Board
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We started by looking at a variety of near range, partially passive data transfer technologies including QR, NFC, and RFID to establish their limits and use cases.

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IDEATION
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Concept

CAD, laser cut production, and assembly by Tynan Purdy
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TESTING
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Batches of 1-6 people shopped in a small mockup of aisles, shelves and dropoff boxes to simulate browsing with a list and using โ€˜wizard of ozโ€™ conveyor system. The simulation procedure was tweaked between runs based on feedback in post-interviews.

The designers rigged a rough mockup of a single checkout station with cardboard, foam core, and items found in the studio. After ten participants had checked out 2-4 times, the designers knew what UI elements were needed along the process, where belt and cart were located, the depth of the staging area, and how the belt behaved with the screen elements.

FINAL CONCEPT
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